Martha Rich is an amazingly talented artist who started painting as a way to cope with her divorce and the consequent unraveling of her suburban American dream. Since quitting her human resources job, moving to Los Angeles, and focusing seriously on painting, her work has been featured in several galleries, as well as the McSweeney’s book, Dear New Girl, Or Whatever Your Name Is and my literary magazine, Swivel.
At a holiday party we both attended last November, Martha revealed her intentions of doing a small painting every day and posting each on a website called Freedom Wig (she loves painting wigs and girdles and lobsters). Remarkably, she’s kept up with her daily mandate, and she’s produced some truly lovely (and very funny) work in the process. I asked Martha to talk about the inspiration for this creative exercise and the results of her self-devised experiment.
Petri Project: What prompted you to do one painting a day? Had you heard about someone else doing similar projects, or did it come to you out of thin air?
Martha Rich: It just popped into my head one day when I was trying to think of new stuff to do. Then I Googled “one a day” paintings and saw that there were a bunch of people doing it, but it seemed like they were all doing oil paintings of apples and stuff. I don’t think there’s anyone doing what I do.
Petri: Why did you decide to post each painting online? Does it make you feel like there’s an expectant audience out there, waiting for the next painting?
Rich: I need accountability. I am innately lazy so I have to find ways to force myself to do stuff. I do it with exercise too. I have to have some reason to get things done. I do feel the “audience” but no one has emailed me about missing a day. I have a little clause on my opening page saying there may be times when I can’t post because of travel or lack of access to a scanner.
Petri: What did you think you’d get out of the experience? And has that proved true?
Rich: I thought it would help me grow as an artist. (Eww, I hate the way that sounds, so arteesty, but it is true.) Another characteristic I have is people-pleasing. This is bad thing creatively. Doing a painting every day makes it impossible to try and please the world. That is too exhausting. So I just try and please myself and hope people dig it. If a painting sucks one day it just doesn’t matter, I just do another the next day. I think I am happy with about 20% of the artwork. Artists tend to think they have to do a “masterpiece” every time. I say you have to do a bunch of crummy art to get one good piece of art.
Petri: What have you learned that you might never have realized without doing this project?
Rich: You never know what people will respond to. So don’t sweat it.
Petri: What is the hardest part about doing a painting a day?
Rich: Trying not to repeat myself.
Petri: Do you ever wish you hadn’t made the commitment to do this?
Rich: I actually don’t regret it at all. It’s fun and has made me a better artist, I think.
Petri: Back when you first announced your intentions to our group of friends, I remember everybody was instantly trying to figure out ways you could cheat to make it easier. So have you cheated?
Rich: Last month I got pretty burnt on it and I have cheated a couple of times when I had crazy deadlines for jobs but pretty much I’ve kept it going. Cheating only hurts myself—defeats the purpose.
Petri: Has doing this daily creative exercise made you feel more creative in your other work? Or do you feel creatively drained by “having” to do something every day?
Rich: No, I feel energized most days and it has made me do better art. It is amazing what you can do when you put your mind to it. I am shocked that I am doing this. I really am a lazy ass.
Petri: You started this project in November 2006. Are you going to continue on beyond November 2007?
Rich: I might keep going or I might switch to one a week and then do more detailed, bigger stuff. I am going to do something, though.
Petri: Is there a certain sort of person that you think would most benefit from a painting-a-day (or a photo-a-day or paragraph-a-day) strategy?
Rich: People who are lazy and need a kick in the ass.
Visit Freedom Wig to keep track of Martha’s progress (and buy her art!). And for anyone needing a creative kick, why start a daily project of your own?
All images copyright 2007 Martha Rich.